http://youtu.be/2-lrd5Kke-k
WATCH SPOOF ADVERT ABOVE WHICH SADLY IS TOUCHING THE NERVE OF WHAT IS REALLY HAPPENING IN THE U.S. WITH 24/7 ADDS ON TV
TV Drug Ads Are Absurd
Marcia Angell
Marcia Angell is a senior lecturer in social medicine at Harvard Medical School and former editor in chief of The New England Journal of Medicine. She is the author of
“The Truth About the Drug Companies: How They Deceive Us and What to Do About It.”
Do we ask the Ford dealer whether his cars are any good?
Direct-to-consumer prescription drug advertising does exactly what it is intended to do — increase sales for drug companies. Increasingly, it does that by promoting medical conditions, as well as drugs. If the industry can convince essentially normal people that minor complaints require long-term drug treatment, its market will grow.
The argument that ads educate consumers is self-evidently absurd. No one should look to an investor-owned company for objective, unbiased information about products it sells. Do we ask the Ford dealer whether his cars are any good?
Should prescription drugs be advertised directly to consumers?
Should prescription drugs be advertised directly to consumers?
The US and New Zealand are the only two countries where direct to consumer (DTC) advertising of prescription drugs is legal. In the US, these ads are regulated by the Food and Drug Administration (FDA) to ensure that they are not false or misleading.
Many research organizations and pharmaceutical industry groups contend that the ads are educational, provide consumers with important information that may benefit their health, and help generate sales revenue necessary to offset high research and development costs.
Opponents counter that DTC drug ads are often just sales pitches which pressure doctors to provide unnecessary medications and cause patients to seek unhelpful and costly remedies. They say that the FDA does an inadequate job of making sure drug ads are not false or misleading.
EVEN HEROIN WAS ONCE A 'GOOD GUY' THAT WARRANTED ADVERTS AT THE TIME.WHAT WILL HAPPEN TO TODAYS 'GOOD GUYS' e.g. PSYCHOTROPICS AND ANTI-DEPRESSANTS AND WHERE WILL THEY END UP |
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